Paul Rand: was an American highly prominent graphic designer in the fields of logo design, corporate identities, packaging, book and advertising. He was one of the founders of the Swiss style and was listed in the New York Art Directors Club hall of fame in 1972. His contributions in Graphic Design witnessed success on all levels, but my essay is going to deal with the packaging and advertising aspect of it.
He started his advertising career in 1937 until 1941 when he started his work on identities which included packaging. One of the most famous packaging works of his was the IBM packaging he did throughout the period from the 50’s to the 90’s. Being a multi-national computer and technology corporation, the solid colours and modern letter forms Rand used gave the company just the right modern and futuristic look that goes with its identity.
It's a good introduction but a lot is still missing (in-text references, more examples, links)
ReplyDeleteI am waiting for your next post with more material.